But you didn’t come here to read a bunch of people repeat things, did you? Like Kathy, my go-tos are Mention, Buffer, and Tweetdeck. Teacher, Kathy stole all my answers! Well, I guess that’s what I get for procrastinating on writing this. I’ve been following his blog for years, and it’s one of the resources I use to stay up-to-date on the latest tools on the Julie Graff’s Answer from a Social Media & Content Perspective: Definitely another tool to try out.įinally, if you’re not sure where to start looking for tools to try out, check out the blog and tool directory by our guest industry pro, Ian Cleary. It’s still a great choice, and I do have clients that continue to use it and I use it with them. As mentioned before, it integrates with Buffer for scheduling and posting tweets. Until Buffer came along, Hootsuite was my scheduling and monitoring tool of choice. It also includes team functionality, which is helpful when more than one person is managing accounts. I like using this for monitoring Twitter lists I’ve set up for clients (industry publications, influencers, competitors, etc.). TweetDeck is an oldie, but a goody, when it comes to monitoring Twitter. Even if you find it’s not the platform for you, I highly recommend following the Buffer blog for great social media insights. It’s definitely a platform worth testing out. When it comes to budget, their plans are friendly to the small business or startup and scale to the needs of larger businesses.
See a need for a new feature? You can submit it to their Feedback and Ideas forum, vote for others’ ideas, and be notified of when Buffer has started working on adding the feature. And they really listen to their customers. Anytime we’ve had an issue, their support has been on top of it. Not only does Buffer have great functionality, it also has fantastic support. Did I mention it integrates with your Bit.ly account, and you can add custom tracking parameters for links you share? This is a huge help when you’re looking at how your social media posts are impacting social traffic to your website in Google Analytics The analytics feature makes it easy to see the top content shared on each account and re-buffer it for re-sharing, either to the same account or to a different channel. It also integrates nicely around the web, allowing me to “buffer” content from within Twitter, Mention, and Tweetdeck to name a few. With their excellent teams feature, I can grant access to team members on our staff or clients, specifying exactly which accounts they should have access to and whether their posts need to be held for review. All of our own social accounts along with our clients’ can be managed in one place. I find it’s one of the easiest social media scheduling tools on the market, and it’s my go-to for scheduling. I tested out seven different monitoring tools and found that Mention provided the results and features we were looking for at the right price that fit our budget. We were looking for a tool to not only monitor social media but also the wider web in general for keywords and brand mentions for clients. I recently did this with monitoring tools. Take them for a test drive before you make a decision.
Tweetdeck vs hootsuite 2015 free#
Most social media tools offer a free trial. For instance, Meet Edgar is a really cool tool to help you re-use old content, but if you don’t have a lot of old content in your arsenal or your main social network is Instagram, you have no need for this tool no matter how cool it is. In my dream world, there are several enterprise-level social media tools I would use on a daily basis, but in reality, they’re more than I need for what I do, and they don’t fit in the budget.īe realistic about your needs when looking at a tool.
When it comes to choosing social media tools, it all boils down to needs, personal preference, and the dreaded B-word: Budget. I find when it comes to choosing which tools to use, it all boils down to needs, personal preference, and the dreaded B-word: Budget. There are so many great tools on the market today for monitoring and managing social media accounts, it can be overwhelming. If you get a lot of chatter about your company, you’ll want to be checking it Kathy Gray’s Answer from a Social Media & Content Perspective: If not possible, then at least once per day. As for tips, I can only say to check it several times a day, if possible. I don’t know if it’s the “best” one, but it works great for me, so I’m sticking with it.
I use Hootsuite to monitor all my streams. St oney deGeyter’s Answer from an SEO Perspective: Today’s Question: What tools, services, tips, or suggestions would you offer for monitoring and managing several social media accounts? See previous questions or ask a digital marketing question. Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro.
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